Call us now:
Report launch in Addis Ababa calls for stronger coordination between trade and human rights institutions
Addis Ababa, Ethiopia
How can the African Continental Free Trade Area (AfCFTA) drive not just economic growth, but also human rights? That was the central question at the launch of the “State of Play 2025 AfCFTA and Human Rights” report, hosted by KAS Office Ethiopia/African Union and the Raoul Wallenberg Institute of Human Rights and Humanitarian Law.
The event brought together policymakers, experts, and development partners to discuss the integration of human rights frameworks into the implementation of the AfCFTA. A key takeaway: stronger coordination between trade and human rights institutions is essential to ensure Africa’s economic integration is inclusive, responsible, and rights-based.
“The move from commitment to action requires intentional alignment between trade governance and human rights protections,” noted a representative from the Raoul Wallenberg Institute. As the AfCFTA progresses, creating the world’s largest free trade area by number of participating countries, embedding social and environmental safeguards will be critical to achieving equitable and sustainable growth.
Why This Matters for Business
For companies operating across Africa, the AfCFTA represents both opportunity and responsibility. The shift toward a more integrated market brings:
Expanded market access across 54 African nations
New compliance expectations related to labor rights, environmental standards, and governance
Increased stakeholder scrutiny from investors, consumers, and civil society
Businesses that proactively align with human rights and ESG principles will be better positioned to:
Mitigate regulatory and reputational risk
Attract impact-focused investment
Build trust and social license to operate
BSustain Consultancy’s Perspective
At BSustain Consultancy, we help businesses turn high-level frameworks like the AfCFTA into measurable, on-the-ground practices. Our work spans:
ESG & Compliance Advisory: Strengthening environmental, social, and governance systems
Social Sustainability & Compliance: Workplace standards, gender equality, and alignment with international frameworks
Due Diligence & Risk Assessment: Responsible investment and informed decision-making
“Aligning trade with human rights isn’t just an ethical imperative; it’s a competitive advantage,” said Blen Masresha, Founder & CEO of BSustain Consultancy. “We support organizations in navigating this new landscape, ensuring that growth is both profitable and principled.”